Chic Outlet Shopping - Year of the Dragon


Celebrate Chinese New Year with a unique augmented reality experience by the Chic Outlet Shopping® Villages.

The leading luxury outlet villages across Europe, invite you to experience Chic Outlet Shopping of the Year of the Dragon. Located within the Villages are designated dragon markers. Find a marker, scan your device over the marker, and experience the magic of our dragon in colourful animation.
Outside some of Europe’s favourite cities - London, Dublin, Paris, Madrid, Barcelona, Milan/Bologna, Brussels/Antwerp/Cologne, Frankfurt and Munich - the nine Chic Outlet Shopping® Villages offer the chance to shop from coveted international fashion and lifestyle brands with up to 60% – and sometimes more – off the recommended retail price, all year round.

After downloading the Chic Dragon app, when you visit the villages you will be ready to experience the augmented reality campaign.

- View our colourful animated dragon using designated markers in the Villages.
- See alternate animations based on swipes and taps.
- Invite your friends to enjoy the Year of the Dragon at one of the Chic Outlet Shopping® Villages
- Experience the free app in eight different languages.

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