London Fashion Week AW13: Day 220:57:00
After sleeping like a baby, I was up with birds and travelling into central London for the 2nd day of London Fashion Week. I'd vaguely planned the days outfit based upon another mood board I'd created, so with a few variations again I was extremely content with the outcome.
I got into the active Somerset House early, as Saturday tends to be the most frantic of all the days. Top designers such as Daks, Sister By Sibling, Clements Ribeiro, John Rocha, Moschino Cheap And Chic, Issa and House of Holland, to name but only a few were showcasing their collections for AW13.
I decided I'd kick start my morning by grabbing a coffee from the Lavazza team in the press room, after sipping my warm cup of caffeine, I then scampered off to locate the brand new store from The Cambridge Satchel Company.
You may or may not remember, but I had the pleasure of interviewing the wonderful Julie Deane about her company The Cambridge Satchel Company. Finally seeing a store dedicated to the innovative satchels was nothing but spectacular, and I wanted everything I set my eyes on. There were a number of diverse prints, designs and most positively something for every kind of style and personality. The shop was designed flawlessly for the brand and even had vintage bikes on show, which I suggested they create a satchel bag to go on the back of your bike, as a cyclist myself with a vintage bike... that would be fantastic!
The Apartment was stunning with a variety of brands showcasing their goodies. The lovely team at Next were there along with other brands; Rimmel, Claire's Accessories, Superdry, John Frieda, Forever21, Russel and Bromley.... to name only a few.
An assortment with lots of tailoring, high necks and ultimately a collection of Victorian meets an earthy wild west twist. Plenty of collars teamed with ruffles, deep tones of red, mustard, orange, brown and black and gothic jacquard embroidered patterns.
On entering all those viewing were greeted by a line of ladies in an office with type writers, in little 1960's inspired dresses with big clipped up or beehive hair styles. Tea dresses in the office? Yes please! I even loved how they all had matching cups and saucers on their desks.
I certainly will be adding some of these darling little numbers to my shopping basket when they're available.
The show was exceptionally busy on the build up, making the anticipation of what to expect sky high. Many celebrities filling the front rows, with the likes of Jodie Kidd, Mollie and Rochelle from The Saturdays and various Made In Chelsea cast members. Whilst waiting for the show to begin, I met fellow blogger and writer Rachel from Lady M Presents (pictured with me above).
I'm a massive fan of the designs by Daniella Helayel, so seeing these in the flesh was going to be an thrilling occasion. The main reason I love Issa a large amount is because they tend to be garments, which you can actually wear off the runway and Daniella really captures the essence of what a woman wants out of her clothes.
Using the core inspiration behind the collection as 'rugged homes of Native Navajo Indians', we immediately saw a combination of geometric prints, rustic tones and cheeky feathers flowing from floppy hats - it certainly embraced it's theme and rode with it.
As I mentioned, I love a range of clothing on the catwalk which you can visualize yourself wearing. A lot of designers can go extremely off the scale with their creations but Issa wasn't like that, it was a rare time I saw myself wearing the item and could definitely understand why Pippa Middleton is an admirer.
Silky dresses dominated and floated their way down the runway, teamed with fitted jackets thus creating an utter chic effortless visual. The entire collection oozed tranquillity and enhanced the core theme of being native, but somehow touched on a slight seventies vibe with flared dresses, wide trousers and the palette of colours used.
I believe Daniella really had hit the nail on the head with the AW13 collection, being a bit daring but ultimately a risk that truly paid off.... I certainly cannot wait for AW13, so I can wear the look!
|Me after the Issa show|