I love everything Cath Kidston does, but I've often wondered how can such a brand expand? The ultimate quest to engage new shoppers but keeping their old devoted fans interested.
I went along to the Cath Kidston SS15 press day and as it was my first press event with them I was really looking forward to what was up and coming. On arrival there was a sea of yellow and blue wellies with a bike kitted out in prints of the same colour. Yellow and blue were clearly the focal colours of choice for Cath Kidston in SS15! I felt like I was about to go skipping in a meadow...
The whole concept to this collection was 'A Breath of Fresh Air', which is encouraging the idea about being outdoors. As Cath herself has a Cotswold home, she is in the heart of the countryside so it's obvious where her inspiration has come from for Spring/Summer.
I'm a dog walking, bike riding, jumping in puddles kind of person so this collection is suited to me and my character down to the ground. Think of long green grass fields, fluffy white clouds dancing on the blue sky, making daisy chains and visiting the local farm... you're probably about half way to what it's all about.
The main print (as you can see from above) is of course the cloud print. It is the main introduction for the season and I'm loving it! Anything to remind us of blue skies and the postivity a beautiful day causes, in my eyes gets a big thumbs up!
One thing I was super impressed with was the bike accessories (new for SS15) which included printed saddles. They also have reflective bikewear to make you functional and of course fashionable whilst on two wheels, as a cyclist myself this is a huge plus point to the entire collection.
You know me, I love dogs so I was clearly going to be drawn to these little cheeky chappies. Word on the grapevine is there might be something spaniel related coming soon...but for now there are plenty of Billie (Cath's terrier) dotted about once again for SS15.
There is always going to be the classic prints and designs, but I'm pleased to say they've been mildly adapted in fitting with the collection theme. Picnics in the park with the quirky champagne flutes and lunchboxes are a SS15 must.
In all honesty I tend to shop at Cath Kidston for home bits or simply the accessories, however there were some items that I just had to snap. I especially loved the super colourful necklace in the photograph below, perfect for festival season and teamed with the cute skater style denim dress.... Glastonbury here we come!
As collections go it did inspire me for SS15, and as I say I'm a very outdoors person so even though I loved the collection I loved the feeling it gave me. To embrace our British countryside and take in the scenery whilst wearing out jazzy printed wellington boots and finding the perfect picnic spot... what's not to love?! Bring on the warmer weather!