Thursday, 23 July 2015

Be Unstoppable! #LikeAGirl

I hate being female sometimes, I mean we have a lot to deal with don't you think? Whether it's having a paddy with the wardrobe, cursing the mirror on a daily basis, fighting that stress related breakout or surviving a wax appointment, we have a lot to contend with on a day to day basis.

I had an email about a current campaign going on with Always called #LikeAGirl and I wanted to share it  with you. Reason for this because right now with the run up to the wedding, all those things previously mentioned are in the forefront of my mind and it reminded me of hang ups during puberty. Now that I am the age I am, I can look back and see how far I've come. I wasn't true to myself back then and felt very boxed in and dictated by others around me, that essentially is what the Like A Girl campaign is all about.
  
The Always Puberty Education Program launched in the UK over 30 years ago and is designed to help support teachers and their students to embrace puberty, with confidence and long term commitments to the education of young people around the world. Going through puberty is such hard work, I remember it clearly and looking back wondering how I managed to get myself through it. I used to do lots of activities, but I quit, I started feeling very self conscious about my looks and dreaded social situations and in the end secluded myself.

 Last year, Always launched the #LikeaGirl campaign, challenging the negative perception of what it means to do something “like a girl”, so often used as an insult.'You're such a girl', 'don't be a girl about it', 'you fight like a girl', 'you throw like a girl', 'you run like a girl'... sound familiar? I'm not even sure how that is even an insult but for some reason it is. 

The reason I am writing this post is because this year, Always has launched the next exciting phase of the global campaign, unveiling an exciting global partnership with Ted-Ed to produce a series of educational videos that will be spread worldwide. As a girl who lost all my confidence I want to promote this campaign to show girls you are unstoppable, and that life has no limits regardless of gender.

According to research from the Always Confidence Study it show the following:

·         84% of UK girls who felt society puts girls into boxes said it had a negative impact on their lives
·         Almost all girls (88 percent) feel there is pressure for girls to conform to the way a girl is supposed to feel and act.
·         59% of girls lose confidence at puberty. Many never fully recover.f
·         The vast majority of girls (69 percent) who believe society puts girls in boxes believe that if society stopped pressuring girls they would be more confident
·         Girls are almost twice as likely as boys to say they did not feel comfortable doing an activity in school because of their gender.

Crazy isn't it? It truly is time girls took charge...

If you're interested to find out more about the campaign, have a look at Maisie Williams (Game of Thrones actress) speech about how she copes.


Get involved with the hash tag #LikeAGirl and join the conversation.  Watch the videos and feel empowered like I did/do. Just because I'm a girl doesn't mean I can't attend a weight training class does it? My younger self may have thought so... but not now.  

*Written in collaboration with Always*
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