Celebrate Chinese New Year with a unique augmented reality experience by the Chic Outlet Shopping® Villages.
luxury outlet villages across Europe, invite you to experience Chic Outlet Shopping of the Year of the
Dragon. Located within the Villages are designated dragon markers. Find a
marker, scan your device over the marker, and experience the magic of
our dragon in colourful animation.
Outside some of Europe’s favourite cities – London, Dublin, Paris,
Madrid, Barcelona, Milan/Bologna, Brussels/Antwerp/Cologne, Frankfurt
and Munich – the nine Chic Outlet Shopping® Villages offer the chance to
shop from coveted international fashion and lifestyle brands with up to
60% – and sometimes more – off the recommended retail price, all year
After downloading the Chic Dragon app, when you visit the villages you
will be ready to experience the augmented reality campaign.
– View our colourful animated dragon using designated markers in the Villages.
– See alternate animations based on swipes and taps.
– Invite your friends to enjoy the Year of the Dragon at one of the Chic Outlet Shopping® Villages
– Experience the free app in eight different languages.