Then one day, when you least expect it, the great adventure finds you.

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Chic Outlet Shopping – Year of the Dragon

Celebrate Chinese New Year with a unique augmented reality experience by the Chic Outlet Shopping® Villages.

The leading
luxury outlet villages across Europe, invite you to experience Chic Outlet Shopping of the Year of the
Dragon. Located within the Villages are designated dragon markers. Find a
marker, scan your device over the marker, and experience the magic of
our dragon in colourful animation.



Outside some of Europe’s favourite cities – London, Dublin, Paris,
Madrid, Barcelona, Milan/Bologna, Brussels/Antwerp/Cologne, Frankfurt
and Munich – the nine Chic Outlet Shopping® Villages offer the chance to
shop from coveted international fashion and lifestyle brands with up to
60% – and sometimes more – off the recommended retail price, all year

After downloading the Chic Dragon app, when you visit the villages you
will be ready to experience the augmented reality campaign.


– View our colourful animated dragon using designated markers in the Villages.

– See alternate animations based on swipes and taps.

– Invite your friends to enjoy the Year of the Dragon at one of the Chic Outlet Shopping® Villages

– Experience the free app in eight different languages.

Viral video by ebuzzing


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