Darling & Beloved Press Event AW12/SS13

Goodness gracious where are the weeks running away to? No sooner is it
Friday that we suddenly find Monday has snatched our weekend away as
quick as you can say “its the weekend!”.
The last two weeks for me have been crazy busy, I don’t think I’ve sat
still for five minutes, as lovely as it is
being social and having a life, I think I truly have burnt myself out
this time.  I have been back and forth to London a fair few times, and
even though its only an hour and half train journey away, travelling can
really knock the stuffing out of you regardless of you sitting still.

One great reason I travelled to London was for some press events.
 First one was a clothing event for Darling clothing, a beautiful
company with some gorgeous items for a variety of women.  The event was to showcase their SS13 items, but also debut  the AW12 Christmas collection.  As I got off
the train and found my way in my normal fluster, I was greeted with a
cup and saucer of bubbles, and a delicious slice of cake-  they clearly knew I
was coming! 

 As I gazed around the room of clothes I could tell this
would be a range for someone similar to me, as it was full of feminine
articles. There were delicate fabrics, floral gatherings, elegant cuts and items
that were also a tiny bit daring to push your fashion boundaries.  Looking at the SS13 collection for Darling, from the first glance I could feel myself getting excited about next summer.  What was laid out before me were subtle pastels, polka dots, lace, excitable colours and an immense vintage vibe but one that was encouraging a classic styled theme.  I felt a great need to dig out my cake stand, tea set and have garden party! 

There was tarot card reader at the event along with a magician, who entertained me with his
magical foam bunnies that would multiply in my hands – I know I’m 28 but
its still very impressive!  I even had my hair done whilst I sipped my drink
and admired such a range of clothes.  I was keeping my eyes out for
dresses for the upcoming winter parties, some of which I saw with rich tones, lots of lace and warmth in
velvet fabrics.  After viewing the BELOVED range, I was for once
extremely excited about the cooler days ahead and I did fall in love with
the dress below.

Penelope Dress – £85.00

All I can say is wait till you see this in person.  I had spied it on
the Internet before I went to the press day and immediately thought I’d
like it, but in reality it was so much better.  The cut of this dress is
flattering for starters, as it nips you in at the waist to create that
womanly curve.  The main focus is of course the detail of flowers on the upper
body of the dress, and the alternative pattern along the waist line.  Both of these patterns make it very elegant and captivating but
because its in black it keeps it  super sophisticated.  I’d wear this
for a dinner, dance or even a Christmas party… plus it has pockets which is fantastic!

From the press images above you can see the variety in the AW12 Christmas outfits,  I don’t like cold days but my gosh I fell in love with so many of these beautifully made creations.   After seeing both ranges, I found that the BELOVED items were a touch more daring and I felt I could most certainly wear these for various parties and winter gatherings.  One thing I can say about both AW12 and SS13 is that if you love your dresses and love to feel like a female with your outer image – then honestly take a peak at this brand further… you won’t be disappointed. 



  1. October 22, 2012 / 9:05 pm

    The collection looks gorgeous, as does the food! Great photos, I love the cream dress in the third picture xx


  2. October 22, 2012 / 9:21 pm

    It truly was. I may have to plan a blogging tea party soon because of it! Xx

  3. October 22, 2012 / 10:09 pm

    Wow looks like such an amazing event! Those dresses are just beautiful, I love all the lace detail and baroque style. That cake looks so yummy! New follower 🙂


  4. October 23, 2012 / 12:35 pm

    some seriously yummy looking cakes there! and seriously lovely looking dresses 🙂 ill be checking them out!! Jo x

  5. October 23, 2012 / 2:52 pm

    I know! Trust me… my shopping list of what to treat myself to next month, got super long! xx

  6. October 24, 2012 / 1:31 am

    The wonderful cake and the clothes remind me of the wonderful Victorian bed & breakfast that I got married in. You've inspired me to have a tea party 🙂

  7. October 24, 2012 / 8:50 am

    Corleen, there is ALWAYS time for tea parties :o) xx

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