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Next Summer New In Collection Press Day

Out of all the brands I work with Next is by far one of my favourites, not only do they deliver beautiful garments they also are such an amazing team to collaborate with.

I was invited to see their summer new in collection at the uber stylish Soho Hotel, a venue I visited ages ago and it was exactly how I recall it; quirky and chic.

As always with a Next event we are spoilt rotten with not only a preview of new collections, but also some sort of activity and today was about being pampered!  We could get our hair done (something I always need doing) and nails as well.  With nails you could select 1 of 4 designs created by a very talented nail team – I loved mine! What do you think?

My hair looked so much better after the team from the Blow Ltd vamped it up, the lovely girl who saved my hair gave me some great tips for looking after my locks too.

After getting both nails and hair done I decided to browse the collections for SS14 from Next.  Firstly  I was seeing a lot of pastels but in the candy colour tones, which are very very popilar for this upcoming season. 

Every single possible summer occasion you can think of from weddings to festivals to holidays to just general everyday fashion.  Nothing was ‘boring’ everything was interesting with lots of patterns in the likes of florals, Aztec and summer inspired.

Alongside pastels there were lots of fun floral prints and equally exciting pattern items.  I loved seeing lots of pleats, one of this seasons firm favourites and there is a beautiful candy coloured pleated skirt in the SS14 collections.

The pale colours were just amazing and I wanted everything, but I totally fell in love with their sandals.  I especially loved the chunky ones in the off pink below, but equally so the pointed sling back metallic ones are ideal to create edge with a pastel dominating look.

Big fan of this rucksack, as I cycle most places I can’t seem to find a sturdy one that is fashionable they are either sturdy and boring or fun and fall apart.

Loved the bag above as a simple and stylish clutch which is ideal for summer weddings and garden parties.  Added to a simple frock or maybe bright coloured top and chino = fashion perfection! 

Of course at every single Next event I am tempted by everything they display food wise… These little delicious goodies above were ridiculously tasty!

The super stylish Next ladies all had patterned shift dresses on in a variety of colours, but each I was told are new for this season.  I don’t know about you but Next doing this 6 years ago? I know I couldn’t believe it either they’ve come so far.

After seeing what Next have ready for SS14 all I wanted to do was venture off on holiday, but instead in true British form it of course decided to rain.  None the less as soon as the sun has got his hat on I know what I’m buying for my summer wardrobe!

                                                            Annie xoxo


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