As you may recall over the past few years I’ve worked quite closely with LG around their slow fashion campaign. The whole idea behind it is to look after your clothes by washing them well and properly so that they don’t damage, shrink or the colour fades… we’ve all had that happen before. Apparently us British folk ruin 1-2 clothing items a year! How crazy is that.
We spend so much money buying items that don’t last, a lot of that is purely down to how we wash and care for our clothes. LG have worked during London Fashion Week to promote this campaign and have now collaborated with one of my favourite designers, Ashley Williams.
LG Electronics, (the Official Garment Care Supplier to London Fashion Week) have celebrated their partnership with British fashion designer Ashley William by launching the limited edition Ashley Williams for LG Garment Carrier. A must have item as it gives us fashion lovers a full garment care solution from laundry basket right through to our next outing… perfect for the various events we’re off to. I hate the fear of creasing my outfit so this is a fashion must! Frustrating don‘t you think?
This is the first collaboration with LG for Ashley Williams;
“My Spring Summer 15 collection has been inspired by how the East and the West has responded to the 60’s and 70’s cultural revolutions. As a designer, I’m constantly looking at ways of bringing the past into the present by modernising and re-interpreting fads and trends. Sometimes though, it would be nice to have the original garment still intact.”
This partnership is the brand’s 7th consecutive season as the Official Garment Care Supplier to London Fashion Week. As you may have seen in my previous posts, the LG Steam Team play a key role working backstage keeping items fresh and ready to hit the catwalk.
The LG unique 6 Motion Direct Drive Washing Machine is a key item in sustainable fashion, it has settings such as wool, baby care and many more to keep your clothes from getting damaged.