There is no denying that technology has come on leaps and bounds over the years. When you think back to the days of dial up Internet, car phones and the fact someone’s kitchen actually had a dishwasher or fancy washing machine, you can’t help but think of LG and their technology journey to today. 

I have had the pleasure to work with LG on numerous occasions, watching year after year their product specifications become more and more sleek. First and foremost I believe that efficiency of LG technology is one of their biggest assets. Creating items to make your life easier and working hard to achieve lower energy usage in home appliances. As LG launch their new LG Centum System washing machine they now are able to offer even more increased reliability and efficiency. 

I was part of LG’s slow fashion campaign on and off over the years, a project promoting the fact you can wash on a lower temperature, still get quality results and more importantly preserve those cherished items. Looking out for the environment is actually one of the British publics biggest concerns – what about future generations is often the question. Many of us will actually, (believe it or not) put off washing clothes in order to help the environment… And sorry to say but according to stats almost a 5th will wear underwear 2-3 times before washing! A lot of people will even debate about energy efficiency when looking to buy white garments as most are washed at 60 degrees. Daft isn’t it? But it is very true!

Why is this actually happening? A lot is us feeling guilty about our environmental footprint. I know I do sometimes. Little things like throwing a coffee cup away when there isn’t a recycling bin in sight, or washing something on high as lower settings haven’t got rid of stains. It happens but what are we feeling most guilt about? 

Top 10 Activities we feel guilty about because of environmental impact //

  1. Driving short distances 24%
  2. Throwing out a dirty tin or jar instead of recycling 23%
  3. Turning the heating on when you could put on a jumper instead 18%
  4. Having a bath instead of a shower 16%
  5. Eating foods which are not from sustainable sources 15%
  6. Not recycling paper or cardboard due to laziness 14%
  7. Going on an exotic trip abroad 8%
  8. Driving a car which you know is not environmentally friendly 7%
  9. Travelling to a sporting event or concert not by public transport 5%
  10. Washing a car more often than it really needs 4%

With regards to washing, a survey was sent out to find out about Brits washing habits. Shockingly a portion of those who polled confessed that they wash clothes 31 times if not more a month (5%) – at least a wash a day! But on the flip side to this, some Brits surveyed said they will put, on average, 11 washes a month and only when they have a full load of washing to do (73%).  We clearly are feeling far more worried about our environmental impact than we thought. 

As I say I was a big part in the promotion of LG’s slow fashion campaign. I am a huge advocate for being environmentally friendly and where I can, I will do my part. LG are constantly moving upward from their Generation X system days and now to the launch of the Centrum system. Why is it so good? It actually utilises a new damping system which has automobile similarities in the form of shock absorbers. This means it reduces noise levels and vibrations. I have constantly had mugs and plates knocked off my work surface from jumping washing machines in the past! It is actually has one of the quietest spins on the market, but what does that have to do with the environment? By less friction and less moving parts, it reduces the wear and tear caused in many other machines and only emits 67dB which is the equivalent of a conversation2. Essentially less energy wasted, better washing and far more efficient. LG is so confident with this fantastic technology and its inverted direct drive motors, they are covered by a crazy good 20 year warranty… That is twice the industry double. 

How many of you feel environmental conscious with washing and has your attitude changed over the years because of it? I would love to know your thoughts. 

*In collaboration with LG UK*



  1. November 29, 2016 / 9:33 am

    We had an water saving person come by to our home, who said we was better off on a meter because we don't use much water. We've become aware of what we're using / wasting for quite a while now.

  2. November 29, 2016 / 9:51 am

    I'm pretty conscious of my water use and always shower instead of bath whee possible. I also do my washing every other day so probably get through about 12 washes a month x

  3. November 29, 2016 / 2:47 pm

    I'm terrible for throwing out dirty tins instead of recycling – I have to remind myself to wash them then pop them in the recycling box instead!

  4. November 29, 2016 / 3:26 pm

    oh I think I need to start being a bit more savvy as now feel guilty. I suppose we do waste a lot of water with 8 of us taking baths and showers as often as we do.

  5. November 29, 2016 / 3:41 pm

    I definitely try and rycle the majority of the stuff I throw out but water is definitely something i need to cut down on using so much of.

  6. November 29, 2016 / 5:55 pm

    I like to be as environmentally friendly as I possible can. I always recycle and tell my husband of for putting paper in the normal bin. But one thing that he always does that gets on my nerves, he always washes clothes at 60 degrees or higher. I often turn it down, but he tries to turn it back up when I am not looking

  7. November 29, 2016 / 7:46 pm

    I've always cringed at people who do a whole load of laundry for a pair of socks. I do try to be as cautious as possible though, but I live in a flatshare in London. It's not like landlords spend a lot of money on eco-friendly washing machines, you know… Haha!

  8. November 29, 2016 / 8:08 pm

    I try be eco friendly in all aspects of my life, and live a green and zero waste lifestyle. As for washing, I have A+++ rated machine and only do full loads where possible.

  9. November 29, 2016 / 8:44 pm

    I never used to think much about being eco friendly with my home appliances but now I pay attention and always wash my clothes the eco friendly way

  10. November 29, 2016 / 8:51 pm

    I try and be eco-friendly, but I'm probably as not as much as I should be, I've been known to put on loads smaller than I should and boil too much water in the kettle.

  11. November 29, 2016 / 9:29 pm

    It is amazing how technology has advanced even in the short time that I have been on earth. LG is a great brand!

  12. November 29, 2016 / 9:57 pm

    I'm so glad this is becoming a thing! Businesses like Lush would really benefit from using eco-friendly technology especially with the water saving side of it! We're constantly trying to save water and keep everything as eco friendly as possible (because at lush we do care about the environment and the impact we have on it!) but I genuinely think it would be a great investment, not just for us, but for everyone.

  13. November 30, 2016 / 9:03 am

    We are definitely conscious about the amount of water we use. I think our generation has to be.

  14. November 30, 2016 / 9:43 am

    I always feel guilty about using my car when I don't need to so I make sure an effort to walk as much as I can. Luckily being in a second floor flat I haven't had my heating on for three years because it's just not needed so I help there x

  15. November 30, 2016 / 2:41 pm

    I definitely do a wash when I need too, not because there are a few bits in the basket!

  16. November 30, 2016 / 8:49 pm

    I recycle as much as possible, those LG washing machines sound brilliant and great for the environment

  17. December 1, 2016 / 11:26 am

    We recycle and also have a compost bin. I'm super tight when it comes to the heating and I make people but Jumpers on and blankets but we have a 4 month old at the moment so we have had the heating on more then we normally would during the winter months. I think we do ok when it comes to washing and we don't have a tumble dryer x

  18. December 1, 2016 / 8:43 pm

    We recycle all the time I'm pretty big on it although I am terrible when it comes to heating!!! I could put jumpers and blankets on but I immediately stick the heating on!

  19. December 1, 2016 / 11:38 pm

    This is such an interesting post. I had no idea about that friction could cause issues for the environment. We wash clothes once or twice a week at home, I can't believe people are wearing their undies 2-3 times instead of washing it. Yucks! Great post xx

  20. December 1, 2016 / 11:42 pm

    I only wash a full load and I wash at 30 degrees. Great post.

  21. December 2, 2016 / 7:08 am

    washing on low temperatures helps! yes my washing machine makes so much noise and vibrations, i need to change it!

  22. December 2, 2016 / 9:04 am

    We try and walk short distances when we can, and the school runs will hopefully be on foot. My mummy loves her baths and hate showers so will find that hard to give up!

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